Create Something Awesome Today

Interview with Marissa Hill of Shade TV on Dominating Your NicheEPISODE OVERVIEW:In this episode, we explore the journey of Marissa Hill and how she built Shade TV and managed to not only standout in a saturated niche but dominate it with what I call "Big Creator Energy". Marissa talks in detail about how she got the attention of brands early on, and how she managed to get noticed as a Small YouTuber when she got started. She also talks to us about her challenges in the industry, imposter syndrome and how to deal with your haters. Highlights with Timestamps:01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.21:01 - 22:27: Marissa’s first m