Create Something Awesome Today

Interview with Paul Sampson CEO of LICKDEPISODE OVERVIEW:I had a revealing conversation with Paul Sampson, CEO of LICKD, as we uncover how this platform is changing music licensing for creators. We trace LICKD’s origin story, get clear on what Fair Use really entails, and hear firsthand about the music industry's stance on licensing. Paul also explains YouTube's ContentID and the copyright claim process, providing a roadmap for creators who want to use music legally and strategically in their videos. Whether you’re a content creator, musician, or just curious about the digital music world, this episode breaks down how creators can amplify their content with music while staying on the right side of copyright law.Highlights and Timestamps:01:13 - 02:53: Lickd’s purpose: mainstream music for creators, free from copyright claims.03:25 - 04:43: Music licensing obstacles and Content ID’s “guilty until proven innocent” approach.07:32 - 09:00: Paul explains how the “Vouch” technology works to ensure licensed content