Beyond The To-do List

Dr. Zorana Ivcevic Pringle is a leading researcher in creativity psychology and author of The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action. In this episode, she unpacks how creativity isn’t just a moment of inspiration—it’s a series of choices. Whether you think you’re creative or not, Zorana shares how motivation, attention, risk tolerance, and constraint shape the process of turning ideas into reality.In this episode, we cover:Creativity Is More Than Ideas: Zorana explains how we’ve culturally over-glorified the spark of inspiration and ignored the decision-making and execution behind it.The Myth of the “Creative Type”: Creativity isn’t just for artists—it’s about original, effective solutions in any domain.Why Constraints Boost Creativity: Contrary to popular belief, creativity often increases when we have guardrails that focus and challenge our thinking.The Role of Risk in Creative Work: Zorana breaks down intellectual, emotional, and social risks—a