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John Dupra is co-founder of Revel Woods at revelwoods.com. Revel Woods is a company that was borne out of his family’s business, Installers Warehouse, a hardwood flooring wholesaler-distributor. Revel Woods is a new approach to e-commerce and digital in a traditional industry. Dupra and his colleagues took inspiration from clothing delivery services like Stitchfix and Trunk Club. Looking outside your industry for ideas and inspiration is what needs to happen to compete more effectively, especially online, with big-box stores and online competitors like Amazon. Websites/resources mentioned: 3aspensmedia.com revelwoods.com trunkclub.com stitchfix.com Podcast episode highlights: Whether Amazon is truly a threat to the hardwoods flooring industry. “Amazon is a threat to literally every industry I guess if you're not them. They have a lot of money. I hear they don't make money, but I hear they have a lot of it in terms of being profitable. I don't know, they don't show me their financials, but I've seen enough sou