Attract. Engage. Grow.

Nina Baker is marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a positionto buy or switch suppliers. That’s critical in software, which companies buy infrequently. Websites/resources mentioned: 3aspensmedia.com blog.tribute.com Podcast episode highlights: How Tribute is in the industry, and not just speaking to it. “One of the things that I thought about was how can I lure people into reading our blog? I had already joined groups that talk about ERP software and whatever else. The one thing I noticed was that people who wrote a lot about ERP software and they made comments, all their competitors would jump on and talk about stuff, but I hardly saw the users or perspective buyers there. So I tried to come around from what my customer's perspective would be. What are they going to be looking for as far as information out on the web? One of the reasons is they don't make a purchase of our ty