Attract. Engage. Grow.

We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in B2B marketing, digital adoption and ecommerce. Jonathan and his partners are also the authors of a must-read, "What Customers Want: A Distributor’s Guide to Customer Buying and Shopping Preferences," which is based on their survey of nearly 10,000 end-customers. In short, it’s a very powerful report on what customers want from their suppliers. Topics: Shopping and buying is all about the customer’s efficiency. This is especially important online. As field sales declines in importance and e-commerce grows, a multichannel approach becomes increasingly important. All channels can drive business on all other channels. Millennials, who have already moved into decision-making positions and outnumber Baby Boomers in the labor force, have demonstrated a different approach to shopping and buying that leans digital. This can’t be ign