Attract. Engage. Grow.

There’s no denying video should be part of your 2025 content plans. According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found. Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips. They discuss: • How to create a video plan that supports your content strategy • The pieces that need to be in place before you hit record • How to prepare your talent • What you need to know about tech setup and when you should outsource to a professional • Tips for video editing and post-production • Where to distribute your video content and • How to repurpose video to support other marketing efforts Listen in to understand the value of video as part of a larger content