Its Up There Podcast

In this episode of It’s Up There Podcast, Loon sits down with Rory for a no-filter conversation that goes beyond podcast beef and dives into the truth behind the podcast industry, the cost of vulnerability, and why so many platforms are pushing entertainment over authenticity. Rory opens up about what really happened behind the scenes with Joe Budden, why he regrets even telling the truth publicly, and how lies often travel further than honesty in this new age of content. Loon presses him on his role in the business of podcasting, helping creators get deals, and why he rarely speaks up for himself—even when the smut gets thrown on his name. The conversation moves into deep waters: Is Joe Rogan still worth $300 million at Spotify, or is the podcast bubble about to burst? Why Rory stopped reading comments and how chasing fire emojis can kill your creativity How real podcasting has been hijacked by reaction culture and viral lies Why truth, trauma, and trust are the most dangerous parts of building a