Travel Wins

Jeff Mahony: Reinventing Vodka and Business InnovationAt The Travel Wins, we love speaking with entrepreneurs who disrupt industries, challenge conventions, and find success in unexpected places. Our latest guest, Jeff Mahony, CEO of NEFT Vodka, embodies all of these qualities. Jeff has taken a unique approach to the spirits industry, creating a premium vodka brand that stands out—not just for its quality but for its commitment to innovation, sustainability, and storytelling.Instead of a fragile glass bottle, NEFT is packaged in a lightweight, unbreakable oil-barrel-shaped container—a nod to the founder’s heritage in the oil business. But beyond the aesthetic, this packaging keeps the vodka colder for longer, is easier to transport, and is more environmentally friendly. Perfect for outdoor adventures, beach days, and anywhere glass might be a liability, NEFT’s design is both functional and disruptive.When it comes to marketing, Jeff and his team embrace the power of unexpected connections. While NEFT has expl