Up In Your Business: building you to do business better | Leadership | Performance | Development | A...

My guest today is Ekaterina Walter, Global Evangelist at Sprinklr. She is the author of Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, and she’s also the co-author of the book, “The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand”. She’s a speaker about leadership, business culture, and marketing innovation and contributes to many prestigious magazines. We discuss Ekaterina's beginning of growing up in the former Soviet Union, her rise to leadership at Intel, and then her own journey as an innovator, woman, and thought leader in tech. On this show, you'll discover how to innovate your brand, career, and life. In This Episode, You’ll Learn: • How the power of visual storytelling is a critical driver to separate from the noise • How the money is the result of long-term relationship capital • Why your brand is what other people say about it, not what you do. • How the idea of human