Up In Your Business: building you to do business better | Leadership | Performance | Development | A...

Viveka Von Rosen is the author of “LinkedIn Marketing: An Hour a Day”. She’s known internationally as the “LinkedIn Expert” is CEO of Linked Into Business, also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer for three years running, and she has been cited in CNN, Forbes, Mashable, Bloomberg, and Social Media Examiner, just to name a few. We discuss how to best leverage your Linkedin account and the wisdom of asking others for help. In This Episode, You'll Discover: • How 98% of HR professionals check your LinkedIn profile first • Find what is the cost of inaction is • How you’re doing damage to your personal brand and/or business • The ability to create, leverage, and maximize the LinkedIn Groups feature • Why you should only do what you do well • Why you should fake it til’ you make it - if you don’t claim your expertise, no one’s going it to give it to you • Why most wome