Rocketship.fm

Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context. You can check out April's book, Obviously Awesome, to dive deeper. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hos