Music Business Podcast

In this episode, we sit down with Grey Space Group Co-Founder Jordan Stern. GSG is an entertainment media company focused on brand consulting, talent management and venture investing, with the goal of stimulating and contributing to popular culture. GSG has worked on projects with notable artists and producers including Juice Wrld, DaBaby, and Murda Beatz. Prior to co-founding this venture, Jordan developed an expansive understanding of the Music Industry during a five-year grind with none other than industry mogul, P Diddy. Jordan joined Sean “Diddy” Combs’ management team where he was influential in managing “Diddy” while growing earnings, analyzing investments, acquisitions and managing all appearances and concerts including the Bad Boy Reunion tour. In this episode we discuss...The art of reverse-engineering the artists that best align for a brandHow artists can leverage and create brand partnership opportunities for themselves The value in building out intellectual property assets in an artists