Its Up There Podcast

Building on recent developments, Loon dissects Drake’s high-stakes lawsuits against UMG and the complex “zero sum” nature of industry business. Loon connects these legal battles to Kendrick Lamar’s maneuvers—exploring how Kendrick might have leveraged Future, the Southern hip-hop scene, and the cultural shifts sparked by the South to strengthen his position while challenging Drake’s dominance. From the behind-the-scenes contracts and shifting industry alliances to Joe Budden’s perspective on Drake’s potential exit from the game, Loon uncovers the layers of strategy, negotiation, and influence at play. He examines Drake’s confidence, his tour commitments, and the legendary Cash Money legacy that shaped his career. He also revisits Kendrick’s Super Bowl halftime show announcement and the intriguing silence on collaborations, as well as Lil Wayne’s expectations and how the South’s pivotal role reshaped these hip-hop battles. This episode tak