More Than A Few Words

This marks the 600th episode of More than a Few Words, a marketing conversation hosted by Lorraine Ball. Even if you’ve never thought of yourself as a teacher it is time to look strategically how a course might support your business. Start with the opportunity that is right right in front of you, people who would love to work with you and hire you but aren’t quite ready. Maybe they can’ afford your services, or they are still in exploration mode. A course can fill the gap. Our guest Jeannie Sullivan advises if you want to be a wonderful teacher, you need to stop sharing so much information. When people are learning something for the very first time, they need simple actionable steps, They need to experience success  quickly. Skip the background and deep dive.  Put yourself in the beginner’s mind of a learner to recognize that they really only need a small percent of the information that you have available in order to start making real changes. About our guest In her own words …   Officially, I’m a coach and c