More Than A Few Words

More than a Few Words is a marketing and business conversation hosted by Lorraine Ball. Why do business owners need to build social relationships?  Aleya Harris is pretty clear when asked that question. She believes relationships equal sales. You're posting on social media to position yourself as a helpful expert, to show you understand the problems of prospective customers.  You want to show  people that when they work with you, they're going to get quality solutions.  And while you are building that relationship, people want to see a little bit of your personality because people want to feel an affinity for you. People can be hesitant to part with their hard earned cash so getting people to know you, like you and trust you via relationships built on social media is a way to help ease your sales process.  Build relationships by starting from the inside. Many people just start talking at people, but messaging strategy starts from the inside out,.  It is an internal process, as you decide what you want to be k