More Than A Few Words

Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other advertising platform, and not a social network. People come to Facebook to check in with friends, share a joke, trade a recipe or get a daily dose of inspiration. Contractors who invade the news feed with ads promoting coupons for clean and checks or air filters seem out of place in their news feed. So how do you get people to pay attention to you? On social media you need to share content that is personal, funny, or inspiring. If you focus too much of your content on posts designed to sell, sell, sell readers are likely to ignore, ignore, ignore! Give People a Look Inside Share photos and short videos of life at your office. For example, I worked with a sheet metal fabrication company who mixed photos of their employees playing paintball and a wedding photo of the company owner along with images of their manufacturing floor. Introduce new employees. When they share t