More Than A Few Words

You spend hours creating content so you may be disappointed to discover that nobody's reading it. But it doesn't have to be that way. Our guest, Jonny Cooper shared three simple reasons content fails to deliver results. You forgot the ABC- Audience Before Content. Essentially, you need a clear picture of who you are writing for, before you start writing.  Too often we start writing for a general audience.  The result, the content doesn't hit home with anyone.  You aren't tapping into their challenges, hopes and dreams.  When you understand those elements it is easy to create content, which engages them by entering the conversation that's already going on in their heads. Crimes against the algorithm. This is where you're posting random links to external content. For every social media platform, their number one priority is to keep their users on the platform. So if you pop a post in your newsfeed, with an external link, Facebook isn't going to show that to many people because you are trying to take people off