More Than A Few Words

Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee suggests in every single post you create, you want to relate that back to your own experience.  She believes those personal posts are the top type of posts when it comes to creating content that gets the best levels of engagement. Even larger firms can be personal. The trick is to engage others beyond you as the owner.  Bring in team members and tell their stories.  And don't forget your customers. They have stories and experiences with you as well. Their stories may come in the form of testimonials talking about working with your and the results they have achieved. As you are trying t bring a personal touch to your marketing, consider video.  Your social media video don't have to be slick and over-produced.  A simple smart phone video, will bring a personal touch to your story and highlight the hu