More Than A Few Words

Why should you care about conversion optimization? When I ask business owners about their website performance, most can easily tell me how much traffic they get in a given week or month. Even if they don’t have the number top of mind, they can hop into Google Analytics, and in just a moment see exactly how many visitors viewed their website. They feel good if the number is increasing every month. While that is a nice thing to see it is not the best metric of how well your website is performing. The real measure of web success is conversion. How many people take the time to fill out a contact form, download a resource, or sign up for your newsletter? How many people are you adding to your prospect list, every day, week, or month?   This content optimization process will help you deliver the best content to your readers, and improve your results Have one call to action All too often I see pages with multiple, competing CTA’s. Sign up for this, register now, and oh by the way, be sure to download this too. This