More Than A Few Words

Marketing is addicting. You do a little marketing, you get results, you do a little more and suddenly you’re hooked. You can’t imagine your business surviving without the jolt from your social media, Yellow Page ad, email marketing or whatever you use to get your marketing buzz. Your addiction isn’t necessarily a bad thing if the marketing activities are generating results. Just remember that when experimenting with any addictive substance, there is a danger of abuse. So how do you manage your marketing habit in a healthy way? It will take more to get high As other businesses notice a particular type of marketing is working, they will flock to the tool. For example, 10 years ago, average open rates on emails were routinely 50%; even 70% wasn’t uncommon. Today, your readers are overloaded with email as every one of your competitors has jumped into the email marketing game. The same is true for social media, print, radio and even Google AdWords. When faced with declining responses, it is easy to fall into the t