More Than A Few Words

Last week I shared a few tips on building your offer.  This week we're going to focus on the landing page. The landing page is your opportunity to convince prospective customers to say yes, I want that. When building a landing page remember it is a single purpose page.  Your visitors are not going learn anything else about you.  That information will simply distract them from completing the submission form. A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,.  Add a compelling photograph and then a very prominent call to action. Below the call to action, you may add testimonials and additional reasons to complete the form.  Then present that call to action one more time . Be sure to come back next week for tips on designing a great call to action.