Techbuzz China By Pandaily

Ep. 17: Pinduoduo: From Zero to $23B in Three Years

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In this episode of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma tell the story of ecommerce company Pinduoduo, the fastest-growing app in the history of the Chinese internet, from its founding in 2015 to its recent listing on the Nasdaq. What does the company’s IPO prospectus reveal about the intentions and vision of its founder, Colin Huang? In what ways is the app a combination of “Costco and Disneyland” — or not? The episode concludes by revisiting the insights of Mark Pols, currently Corporate Development at Facebook and previously an investor with GGV Capital, whose comments were originally played in Episode 2, in which Pinduoduo was briefly covered. Few in the West realize that Pinduoduo started as two parallel entities: Pinduoduo, which was a marketplace, and Pinhaohuo, which sold fruit and other perishable items via direct sales. The former was intended to be a side project, with the purpose of testing which items would be best for group-buying, but ended up generating 99.8 percent of the company’