Techbuzz China By Pandaily

In episode 26 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma discuss Koubei, rounding out a two-part deep-dive into the local services space in China. An Alibaba subsidiary, Koubei recently merged with ele.me, another Alibaba-owned (via acquisition) entity which was covered in episode 25 last week. Listeners will also hear from Ed Sander of ChinaTalk, a China trip leader and prolific writer on the topic of ecommerce and China. Rui and Ying-Ying tell the story of Koubei. Though the brand was started in 2004 by an early Alibaba employee, it was left for dead in 2011 before being revived in 2015 — for the explicit purpose of going after the local services market. The O2O market had reached only 4.4 percent penetration at the time, but already presented massive opportunity. When reborn, Koubei began with the F&B (food and beverage) restaurant business, but it always had grander ambitions — in fact, its very first press release said that it was eventually going to go into healthcare, supermarkets, and ve