Techbuzz China By Pandaily

In episode 29 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about China’s version of “Black Friday,” the biggest ecommerce shopping festival of the year which Alibaba invented out of thin air in 2008 and now falls yearly on November 11. Rui and Ying-Ying delve into the history behind the “Double 11 Shopping Festival,” as Chinese media title it. How did it get started? Why does it have such mindshare in the world of China’s internet? How did it go this year? After reviewing the evidence, our co-hosts conclude that despite the large sales figures floating around, this single holiday is not an accurate reflection of the state of the ecommerce sector in China. Rui and Ying-Ying share that the original iteration of Singles Day was launched in 2008 by Daniel Zhang of Alibaba, who has since been promoted to CEO. His intent was to promote Tmall, Alibaba’s business to consumer (B2C) platform that was then known as Taobao Merchants. Since the selected date, November 11, was already known to some Chinese mill