Techbuzz China By Pandaily

In episode 38 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma dive into this year’s Battle of the Red Packets. The name refers to the custom of money-giving, which is an important part of the Chinese New Year experience. It has also been taken over by Chinese internet companies as one of their main user acquisition events of the year. Rui and Ying-Ying begin by sharing the history of hongbao, or “red packet.” In the Ming and Qing dynasties, the traditional gift was simply a stack of coins tied up with red string. With the popularity of paper money came the introduction of the red envelopes we see now. The so-called Battle of the Red Packets emerged in 2014, when WeChat fundamentally changed the rules of the game by allowing users to send digital red packets to the chat groups they are in within the app. WeChat essentially gamified the experience, coining the term 抢红包, or “grabbing red packets.” In the first year, 5 million users grabbed 20 million WeChat red packets 75 million times, from New Year’s Eve t