Techbuzz China By Pandaily

Episode 39 of TechBuzz China is on a topic of special interest to our co-hosts, Ying-Ying Lu and Rui Ma: podcasting in China! It was sparked by two recent pieces of news within the podcasting industry. The first was the acquisition of Gimlet Media, a podcasting network, by the newly IPOed music-streaming service Spotify for $200 million; the second was the $100 million raised by the podcasting platform Himalaya. In fact, Himalaya’s main investor, China’s Ximalaya FM, boasts 23 million daily active users and is rumored to be going for an IPO soon. In contrast to our typical coverage here at TechBuzz, the above subject barely made a splash in Chinese media — but it was a big deal in English-language news, with quite a few articles mentioning China as a leader in the podcasting industry. One often-referenced article stated that the Chinese government estimated the “pay-for-knowledge” economy to be about $7.3 billion in 2017, with the bulk of it coming from paid podcasts. However, Rui and Ying-Ying ask: Is this a