Techbuzz China By Pandaily

In episode 45 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about the rise of what has been touted as “the next big trend” in China tech: electronic cigarettes. Despite being criticized as a trap for entrepreneurs and investors alike, as well as concerns around ethical considerations, a large number of high-profile hardware entrepreneurs and consumer internet executives in China have jumped into the fray. Although China has yet to birth a decacorn in this sector like U.S.-based Juul, which is now valued at $38 billion, our co-hosts bet that at least one unicorn will emerge. After all, a recent research report by China’s Sinolink Securities projected the size of the domestic e-cig market to reach over $4 billion in the next four years — in many ways, we are only at day zero as measured against the market potential.   Rui and Ying-Ying begin by explaining that since smartphone purchases in China have slowed, a lot of the wealth and entrepreneurial talent that was focused on that product has shifted t