Techbuzz China By Pandaily

In episode 48 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma take a look at the direct-to-consumer, or D2C, brands in China. Specifically, they highlight one of the early winners of the business model: Three Squirrels, a Chinese internet snack brand that started off with selling nuts and went public on the Shenzhen Stock Exchange last week with a market cap of close to $2 billion. Though the company has not been covered much in English, it has been all the buzz in China’s tech community, and is a story that our co-hosts think is good for demonstrating both the similarities and the differences in the rise of D2C in the U.S. and China.  Rui and Ying-Ying begin by explaining what they mean by the “snack market” in China. Though estimates differ on the market size, as well as the definitions of the market itself, our co-hosts agree that the market is enormous as well as highly fragmented. Enter CEO Liaoyuan Zhang (章燎原), whose background prior to founding Three Squirrels — in contrast to many of the founders