Techbuzz China By Pandaily
Ep. 49: China’s Gen-Z and its newest poison: sneakers
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:34:46
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In episode 49 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma continue their exploration of the converging trends between the U.S. and China’s ecommerce sectors, this week covering the topic of the resale market for sneakers and streetwear. Notably, entrepreneurs in the U.S. and in China, such as the founders of smash-hit sneaker site Pozion, seem to have discovered this space at roughly the same time. Perhaps, our co-hosts muse, due to the tech-savvy nature of the Gen-Z demographic, differences across the two countries are far less than we think. Globally, this and other ecommerce platforms thus far have catered only to women; Poizon and other brands are showing the way to a category in which men are the primary consumers. Rui and Ying-Ying begin by explaining the impetus for this episode: the fact that two unicorns of roughly the same valuation, the same business (selling sneakers and other streetwear to urban youth), and the same lead investor (DST) were born in this space this year. One was the aforem