Techbuzz China By Pandaily

Episode 56 of TechBuzz China is all about short video, which our co-hosts comment should by now be considered one of China’s “New Four Great Inventions.” It’s sweeping the world, and has become an arena in which Chinese companies’ battle for users and revenue is extending abroad. Most of our listeners will have heard of Bytedance’s product TikTok, and likely even of Kuaishou (see TechBuzz #55), but what about other players such as Likee — what is their story? Short videos shot in China, or on apps made in China, are increasingly common sights on social media feeds around the world. Indeed, chuhai (出海 chūhǎi), which literally means “going beyond the seas,” has come to mean “doing business abroad,” and it is going to be a bigger and bigger trend in China tech. The stories of how these short-video companies got started, the mistakes they made and turning points along the way, and how that shapes company DNA and long-term strategy can guide you as to how these players are likely to approach the global market