It's All About The Questions

It is always fun when I get to turn the mic on someone who has a highly successful radio show and business. Especially when they have interviewed me in the past. John Warrillow has a top-rated radio show called, Built To Sell Radio where he interviews people who have sold their companies and they share their lessons learned. He writes for Forbes and has his own highly successful company advising entrepreneurs how to build value into their companies to increase their resale value.  With two #1 bestsellers on the market, Built to Sell and The Automatic Customer, John shares with me how to convert customers to a subscription model, what makes a company more valuable to buyers and how any company can create their own subscription business. Whether you are a solopreneur looking to create membership sites, a brick and mortar company wondering how you can lock customers into a monthly plan of products or a service business wondering how to bundle services for a monthly fee, this is a don't miss episode. John Warrill