It's All About The Questions

Direct marketing changed the world decades ago and my guest was mentored by some of the world's greatest. Now we tend to think, "internet marketing" but what is marketing anyway? No matter how you define it unless you get that 1-1 conversation or sale as a result can it really be called effective? My guest today started out as an engineering student in college and then took a class on marketing which changed the trajectory of his life. Now the Founder and CEO of Compliancy Group he shares many of the lessons he learned at the knee of some of the greatest direct marketing minds on today's show. What is a value proposition? How do you decide who you are targeting? Have you defined who you are NOT targeting? Is there fate in business? What are the questions you need to be asking to get that 1-1 meeting with a client to close them? Using his company, Compliancy Group, Marc peels back the curtain and shares how they figured out their target market, value proposition and how you can get that potential client to res