It's All About The Questions

Anyone can start a business. Not everyone can run a successful one though. There is more to running a business than picking out a name and opening the doors. And there is much more to getting a book published than getting a contract with a big name publisher or even self-publishing. My guest on this episode is Peter Hoppenfeld. His client list is a Who's Who of global leadership, health and wellness and digital marketing. His clients have longevity because they listen, learn, grow and protect their businesses along the way. Take a listen as my guest, and my personal legal adviser and literary attorney, shares what he tells his successful clients, how he has learned to take the fork in the road when it comes and how you can too. Peter also shares questions you need to be asking when you start your business and when you are growing your business. We also discuss the changing face of publishing and how to protect your intellectual property when thinking about a book contract. Peter Hoppenfeld has been described