It's All About The Questions

From a bookstore in a hair salon in 1927 to a world dominating force in 2019 in getting books into the hands of readers while supporting the authors, Porchlight Books, formerly 800CEOReads, takes a chance on a name change. Sally Haldorson has worked at 800CEOReads for over 21 years and for the last four years she has been at the helm. How do you navigate and thrive in a world where, as Sally puts it, "Amazon Happened"? I love when I get to interview people in the trenches. The ones doing the work everyday. The ones who are not just though leaders but leaders in every sense of the word. In the world of publishing many companies come and go and few thrive AND are considered leaders in making a difference for their employees and their clients. Porchlight Book Company and Sally Haldorson are the real deal in the world of publishing. They make things happen for authors and their clients. They also have their own Business Book Awards and a highly sought after bestseller ranking list. So why change your name and ris