It's All About The Questions

Brian Kurtz has been in direct response marketing for close to four decades. He's learned from the best and is the best when it comes to understanding, and implementing, marketing that gets your  prospect to buy, subscribe, share and use the products and services you are are selling. Direct marketing is not a dirty word and Brian says we all need to embrace our products and services and share them with the right people. We must "Overdeliver" if we want to make a difference for our clients and our prospective clients. On this episode Brian shares why a list isn't just a list and how you can turn a compiled list into a response list. He also shares why the long game is more important than the short game and what the Lifetime Value of a client means to your bottom line. Listen to the end and find out how you can win a copy of his latest book, Overdeliver. Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like...and while he's had much success, he also must admit t