It's All About The Questions

Ashlyn Szilva says that demographics are no more when it comes to selling and marketing to your clients. If you are not thinking about culturegraphics then you are missing out on clients. If you want to do business in the world today you have to be able to move fast and respond to, and capitalize on, trends on a daily basis.  Convenience is key to marketing to more and more people. They want to do business with companies that don't define them by their traditional demographics of gender, race, income group. They buy based on their likes and current beliefs. Culture, like gender is becoming more fluid. Watch Twitter and observe the hashtags that are trending and who is using them and you will see that the old ways of doing business just will not survive much longer. A great example is the Oscar win of Parasite over other films thought to be shoe-ins. Listen to this episode and get a crash course in culturegraphics from Ashlyn Szilva on how and why we should be using culturegraphics versus demographics in more