It's All About The Questions

I was always taught that the most effective marketing happens when the buyer and the seller win. What that means in the real world is that the seller writes copy to provide an undeniable value in their product or service to their prospective buyer. Then the buyer wants to pay the price to acquire the product or service. But what happens when the world, or your business, turns upside down and everything you are doing is no longer working? Or maybe you never needed to market before and now you do? Or maybe there is a crisis outside your control and you need to pivot because your old way is no longer working?  The world is seeing a massive shift in how consumers perceive marketing these days. Think beer company ads with massive crowds in bars or travel companies promoting trips to Italy, China or Spain or, well, anywhere right now? Marcella Allison has been writing copy for decades and helps businesses craft copy when times are stable and when they are not so stable. She also mentors other women to help them hon