It's All About The Questions

Whether you want to write a book or just want to learn how to tell your story of your business or your life, this episode offers insights from a top editor and brand specialist. Telling your story, or think of it as getting to the heart of your message, is a critical component to create a thriving business. Jocelyn Carbonara shares how anyone can write a book or tell a story but those who do a few specific things see more action taken from what they wrote or share. We discuss brands, books, life and some powerful questions she asks prospective clients before she takes on a new project. One of my favorites? "How do you not want to sound?" Not a question I would have ever thought to ask myself before I started writing. Jocelyn Carbonara started Spiritus Communications in 1998 to help leaders and entrepreneurs tell their stories. She thrives on finding the perfect words to reflect a client’s vision and helping them communicate their messages that matter. Over the past 20 years, her clientele has included speaker