It's All About The Questions

Writing copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the  difference between me trying to play the piano and Mozart.  Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn't just convert once though. It keeps converting over and over and over again. On this episode Carline discusses her new book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded!  Carline answers questions on how she deals with a blank page, putting herself into the voice of the target client and how she deals with time interruptions and sets boundaries with her family to keep sacred her "money time." Carline Anglade-Cole is kick-butt international direct-response copywriter who specializes in the alternativ