It's All About The Questions

Marketing is not a dirty word. Done well, marketing aligns your business goals with your client goals and greats a stream of satisfaction across all business departments and end user resources. So why do many think that marketing is a dirty word? Heather K. Margolis is a serial entrepreneur who lives and breathes marketing and believes that when marketing is done well it lifts a product and company up. If you have a product or service and no one knows its value to them then is it really a product or service? Think the old story, if a tree falls in a forest and no one hears, does it make a sound? Effective marketing makes a noise. A good noise. It tells a story about the product, the value it provides and it also tells something about you and your brand. Ineffective marketing IS overhead. Why? Because it doesn't do those things and it doesn't make people want to buy or tell others. During this episode Heather shares her journey creating two top marketing agencies in the tech world, creating stories that change