It's All About The Questions

Learning how to tell the story of your brand is often the key to success yet it often feels like the hardest thing to do for many entrepreneurs. Perhaps it is the vulnerability that may come from sharing your creation story? Or perhaps the lack of clarity of what your brand stands for or who you created your brand to serve? Or maybe, it is as simple as you do not know how to put into words what you do? Ira Gostin has been helping companies tell their brand stories for decades. First as a photojournalist and reporter and then as one of the top brand strategists. Along the way he has learned that sharing your story is a critical key to success and on this episode he shares key steps and questions you can ask yourself and staff to create your story and make a difference for your clients, your staff and your business. Ira Gostin is a storyteller and has been since the age of seven. From his first foray into writing for his grade school, mimeographed newspaper to his critically acclaimed pizza review column in the