It's All About The Questions

Brand Essence vs Brand Ego - Tucker Stine Part 2

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Sinopse

Do you know if you are focused on your brand essence or your brand ego? Do you know the difference between the two? How about story? Do you know how to use it for the right part of your brand? Tucker Stine and I pick up our conversation in part 2 of our discussion about your bsuiness and personal brands and how they best interact and how they should not. Tucker is a results-driven connector, personal and organizational brand architect, leadership coach and public speaker with over 25 years of success in building personal and professional brands, developing experiential marketing strategies, constructing strategic communications programs, advising emerging nonprofits and coaching keynote speakers, conscious-driven businesses and thought leaders through impactful storytelling.  Tucker has worked with Fortune 100 companies, tech giants and global changemakers such as Microsoft, F5, Accenture, Azure, AWS and more, helping them reinvent leadership opportunities and strategic marketing initiatives to revolutionize