Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Have you heard the saying: Mo’ Money Mo’ Problems? It’s the idea that your problems don’t go away when you have more money (or your business grows). In business terms: Mo’ Money, Different Problems. When my first company was growing, I used to throw money at problems. Uhh…bad idea. All that did was make me broke because the money I was spending was NOT an investment in the growth of the company. Trying to scale a business during an economic downturn with -$2.02 in the bank was interesting…but it was a gift. You know what happened? I was forced to be creative. Creative with cash flow. Creative with strategy. Creative with my time. Using my creativity to problem solve, got me exposure on shows like American Idol, got me out of a pickle with QVC, and helped me land some of my biggest accounts, like the Sundance Catalog. When you’re cash flow and resources are tight, you gotta be scrappy. And that’s where creativity comes in. Your creativity is NOT just something you use to make beautiful jewelry. Your creativity