Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Authentic Connection I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people. At the end of the day, sales is about building relationships with your customers. Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands. The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart from the crowd. Connected Conversion As a jewelry designer, you may feel afraid to sell.  It’s okay to admit it; I was too, in the beginning. It took years of flexing my confidence muscle to feel comfortable converting a prospect into a buyer. Even if you’ve built an authentic connection with your Dream Clients, the sales won’t be rolling in if you’re sitting behind your bench all day. It takes consistent outreach and excellen