Its Up There Podcast

In this powerful episode, Loon opens by congratulating Kendrick Lamar on his announcement to headline the 2025 Super Bowl Halftime Show. But as one of the leading voices in the South, Loon dives deeper into why Southern legend Lil Wayne was overlooked for this honor. Speaking from his roots, Loon explores how Jay-Z’s influence over the industry has impacted artists from the South, going back to the days of Juvenile and Cash Money. He reflects on the strained relationship between Jay-Z and Southern hip-hop, noting key moments in history that have affected artists like Wayne, Birdman, and even Juvenile​( Loon speaks for the South, sharing his perspective on how the region’s culture has often been overshadowed by decisions made in New York and by figures like Jay-Z. He recalls the tension between Jay and Wayne, highlighting moments where Wayne publicly challenged Jay’s dominance, but also how their competitive relationship has shaped hip-hop today. This deep dive into the South’s struggle for recognition in the