Its Up There Podcast

In this episode of It's Up There Podcast, Loon sits down with LaRussell to take a deep dive into the intricate dynamics of the music industry. Together, they unpack how collaborations between legends like Drake, Future, and Kanye West shape careers, how media controls the narrative, and the overlooked cultural contributions of the West Coast. LaRussell shares insights on navigating the business side of music, discussing everything from streaming metrics to industry favoritism. Learn what it takes to thrive in this competitive space, the power of authenticity, and how strategic partnerships can either make or break an artist’s career. Whether you’re an emerging artist or a hip-hop fan, this conversation is packed with game-changing insights that you won’t want to miss! Timestamps: 00:00:00 - Future’s Entitlement with Drake—Is It Real? 00:00:29 - How Future Made Drake’s Street Cred! 00:01:54 - Can Drake Really Do What Labels Can’t? 00:02:23 - Kanye’s Shocking No. 1 Without a Label! 00:04:02 - Streaming Scandal: