This Jungian Life

[Spoiler Alert.] In the opening scene of the Barbie movie, listless little girls dressed as drab Dust Bowl mothers play at ironing as they tend plastic babies until a gigantic cosmic Barbie appears on the landscape in a vogue pose. Her presence inspires the girls to smash their dolls and cast off their pretend chores in a whirl of rageful frustration. While this scene spoofs 2001: A Space Odyssey, it unknowingly dramatizes an archetypal event in the collective American psyche. In 1959, the Barbie doll hit the market and created a stir. American mothers objected to her sensuous form, so Mattel marketed it directly to children, a tactic never used before, and it worked. The maternal archetype of Hera, sentinel of the social order, goddess of childbirth, and protectress of the home, was supplanted. Aphrodite, the captivating goddess exuding an aura of beauty, desirability, and persuasive allure, had arrived. Dolls don't command a culture, but when a new primary archetype rises in the collective unconscious, i