Badass Direct Sales Mastery

About James I. Bond:James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – that Jack Canfield calls, “Mind-blowing. Clearly one of the most powerful persuasion books I’ve ever experienced!”For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.Early in his career, he ran an advertising agency in Montreal.He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at three Southern California universities.In this episode, Jennie Bellinger and James I. Bond discuss:James Bond’s experiences in behavioral management and the effects of his work ‘Brain Glue’The importance of emotional appeal in marketingThe art of crafting impactful product titles and employing powerful metaphors like ‘brain glue’ to foster business growthTailoring brand strategies to connect with spe