Ben Greenfield Fitness: Diet, Fat Loss And Performance

If you happened to watch the most recent Crossfit Games, you may have noticed they were brought to you by...soda. That's right: a soda company was sponsor of the 2016 Reebok CrossFit Games, the worldwide competition to find the Fittest On Earth. Not exactly something you'd associate with Coke or Pepsi or Mountain Dew (or my all-time favorite Dr. Pepper), is it? The name of the soda company is "Zevia", and my guest on today's show is Paddy Spence, who is a 23-year veteran of the natural and organic foods industry - a guy who completely cut sugar out from his diet 14 years ago, and a guy who then purchased Zevia, a line of stevia-sweetened sodas that is now the world's top-selling zero-calorie, natural diet soda. He lives in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing. During our discussion, you'll discover:  -How one can make the argument that "caveman drank